Company Profile

Shandong Landu New Material Co.,Ltd, one of China's leading supplier of high quality cellulose ethers, serves on customers in different industries, such as construction, paints & coatings, personal care, etc.

Established in 2008, Landu is a fast growing company, has production bases with total annual production capacity of 20,000 MT of HPMC, 10,000 MT of redispersible powder, 5,000 MT of MHEC, and 3,000 MT of HEC. We mainly dedicated effort to China market before 2016 and served more than 20,000 transacted clients. Supported by rich industry experience and wide applications, Landu quickly stepped into the international market and has cooperated with clients from America, Korea, Peru, Pakistan, India, Africa, Middle East.

The sales office and laboratory are located in Jinan, Shandong, a city near to Qingdao port. Landu is constantly improving the product performance, and formulation service available accordingly to clients' raw materials, working habits, and local climate.

Building with LANDU together!


Uniq technology

Well expriences

Enviromental healthy





Working on a colorful, environmental friendly world. Building with LANDU together!


Shouguang Cement factory was established by Mr. Cui, produce clay brick and cement block


Haojian International was established (head office of LANDU), produce cellulose ethers and redispersible powders


Entered a rapid development phase, established subsidiary companies including MEIKAI, MAISI, FUYING, TINES.


Shandong Landu New Material Co.,Ltd was established as the export depart, entered international market by brands, Landercoll™ , Accurate™ , exporting cellulose ether HPMC, MHEC, HEC, RDP, etc.


LANDU products have been exported to America, Peru, India, Pakistan, Korea, UAE, South Africa etc.


A new office that responsible for marketing and branding established in Dallas city, America. Increased one new production line of HEMC. Exhibitions this year: Concrete Show India, Asia Pacific Coating Show Malaysia, China Coat 2018.

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